UGEN
TEAM

Doctor of Philosophy (PhD) in Management (Strategic Employer Brand Management), Taras Shevchenko National University of Kyiv

- Brings 15 years of experience in strategic HR management and organizational development.
- Delivers projects in the Netherlands, Belgium, Spain, Sweden, Moldova, the USA, and Ukraine.
- Develops comprehensive HR strategies and conducts HR audits with actionable improvement plans.
- Designs full-cycle employer brand development strategies and Employer Value Propositions (EVP).
- Establishes effective recruitment, onboarding, and talent development processes.
- Implements internal communication systems and employee engagement programs.
- Supports companies in defining and embedding corporate values.
- Leads employer branding and external communication projects, including social media initiatives.
- Facilitates strategic and leadership sessions, as well as international corporate events.

Doctor of Philosophy (PhD) in Management (Employer Branding for Young Talent), State University of Trade and Economics / Kyiv National University of Trade and Economics

- Conducts HR audits and employer brand target audience research, including surveys and qualitative assessments.
- Develops the Employer Value Proposition (EVP) and employer brand growth strategies.
- Designs and implements end-to-end recruitment processes.
- Designs and delivers Talent Development Programs, ambassador programs, and onboarding systems; acts as an assessor in assessment centers.
- Drives strategic employer brand positioning across external platforms, including career websites, social media, and influencer marketing.
- Develops educational and career-oriented projects for students and graduates.

Master’s degree in Semiotics (Branding), University of Tartu

- Develops the Employer Value Proposition (EVP), from corporate values to tone of voice and visual style tailored to target talent audiences; designs competency models.
- Analyzes career websites and social media channels, structuring and shaping content and visual strategies using multimodal and transmedia analysis.
- Creates internal communication materials, employee advocacy content, and career articles (including employee interviews that strengthen the employer brand among talent audiences).
- Delivers multichannel HR marketing campaigns for internship programs and youth-focused career projects.

- Coordinates educational and career projects for economists, engaged students, student government leaders, and youth organizations.
- Promotes employer branding and career initiatives for companies — from communication campaigns to events that attract young talent.

- Manages companies’ career social media pages, creating content that builds a strong and attractive employer brand.
- Produces Reels, as well as photo and video content, to strengthen employer branding.
- Contributes to the development of content strategies and the creation of creative concepts for companies.
- Analyzes career-focused social media pages and improves the effectiveness of employer communications.

- Develops communication and partnerships with educational institutions across Ukraine.
- Coordinates educational and career projects in the agriculture and manufacturing sectors.
- Promotes companies’ employer brand initiatives, including brand attractiveness surveys and career events.

- Creates creative content for companies’ career pages — from concept development to execution.
- Produces and films Reels, photos, and videos for projects and social media channels.
- Promotes career and educational projects in the agriculture, manufacturing, and economics sectors.

- Coordinates and promotes employer branding and career projects that attract young talent in the agriculture and manufacturing sectors.