UGEN | Employer
Branding Agency
Hello, HR!
UGEN has been helping leading employers across Europe for over 8 years. Our team brings together experts in HR, Employer Branding, project management, communications, SMM, and creative design — specialists who know how to build solutions that grow teams and strengthen employer brands.
Everything your HR department needs to launch new initiatives is gathered here. Choose what you need and explore templates or event recordings — all freely available.
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Employer Brand Ambassador Program Template
This practical guide includes everything you need to launch or improve your Employee Advocacy program:
✔️ Clear step-by-step process — from kick-off to tracking results
✔️ Communication and promotion ideas
✔️ Tips for ambassador selection and training
✔️ Built-in KPI tracking system to measure real impact
✔️ Bonus: real-life cases from Bosch, Mondelez, and SmartRecruiters.
💡 Whether you're just starting or already running a program, this template will help structure your actions and get internal buy-in faster.
We built the tools we once needed ourselves
We know HR teams often lack simple, ready-to-use tools for everyday work.
We created a resource hub with practical templates and event recordings to help you launch initiatives quickly, easily, and without unnecessary barriers.
This hub is helpful for professionals in HR, Employer Branding, L&D, Internal Communications, and Talent Acquisition — especially for those driving change with limited time and resources. All materials are based on hands-on experience with employers across IT, FMCG, finance, pharma, and agriculture industries.
These solutions are already helping companies build EVP, launch ambassador programs, strengthen internal communication, and grow their employer brand.
Join Our Professional Communities
Telegram channel for Ukrainian HR (communication in Ukrainian)
International LinkedIn group for HR (communication in English)