CEO & Co-Founder, UGEN

Expert in HR, Employer Branding, and Internal Communications.

Doctor of Philosophy (PhD) in Management (Strategic Employer Brand Management), Taras Shevchenko National University of Kyiv

- Brings 15 years of experience in strategic HR management and organizational development.
- Delivers projects in the Netherlands, Belgium, Spain, Sweden, Moldova, the USA, and Ukraine.
- Develops comprehensive HR strategies and conducts HR audits with actionable improvement plans.
- Designs full-cycle employer brand development strategies and Employer Value Propositions (EVP).
- Establishes effective recruitment, onboarding, and talent development processes.
- Implements internal communication systems and employee engagement programs.
- Supports companies in defining and embedding corporate values.
- Leads employer branding and external communication projects, including social media initiatives.
- Facilitates strategic and leadership sessions, as well as international corporate events.

COO & Co-founder of UGEN

Employer Branding & Recruitment Consultant

Doctor of Philosophy (PhD) in Management (Employer Branding for Young Talent), State University of Trade and Economics / Kyiv National University of Trade and Economics

- Conducts HR audits and employer brand target audience research, including surveys and qualitative assessments.
- Develops the Employer Value Proposition (EVP) and employer brand growth strategies.
- Designs and implements end-to-end recruitment processes.
- Designs and delivers Talent Development Programs, ambassador programs, and onboarding systems; acts as an assessor in assessment centers.
- Drives strategic employer brand positioning across external platforms, including career websites, social media, and influencer marketing.
- Develops educational and career-oriented projects for students and graduates.