UGEN | Employer
Branding Agency
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Employer Brand Ambassador Program Template
This practical guide includes everything you need to launch or improve your Employee Advocacy program:
✔️ Clear step-by-step process — from kick-off to tracking results
✔️ Communication and promotion ideas
✔️ Tips for ambassador selection and training
✔️ Built-in KPI tracking system to measure real impact
✔️ Bonus: real-life cases from Bosch, Mondelez, and SmartRecruiters.
💡 Whether you're just starting or already running a program, this template will help structure your actions and get internal buy-in faster.
Overcoming
HR Challenges
Together
In our comprehensive approach and HR services for building and developing an employer brand, we invest significant experience, foster innovation by developing new projects, and confidently overcome challenges.
Employer brand awareness
Development of EVP and employer brand growth plan
Internships and educational-career projects for youth
Internal employer brand development
Get to Know Us
UGEN is a leading European Employer Branding Agency with headquarters in the Netherlands. We are passionate about helping employers overcome HR challenges, assemble professional teams, and elevate their Employer Brand.
Founded in Ukraine, we have a rich history of 9 years in the industry, specializing in Employer Branding for global and large organizations across the European market: British American Tobacco, Coca-Cola HBC, JTI, Philip Morris, PepsiCo, Deloitte, ProCredit Bank, METRO Cash & Carry, Unilever, MARS, Forvis Mazars, E&Y, UKRSIBBANK, Mondelez, SoftServe, Credit Agricole, Servier, PwC, AB InBev Efes, and more.
What We Offer:
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Custom Strategies: We design Employer Branding strategies tailored to your unique needs.
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Comprehensive solutions: We deliver a full cycle of HR & Employer Branding projects across Europe — from audit and strategy to performance measurement, combining a systematic approach with flexibility.
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Proven Success: We have a strong track record of helping well-known companies improve their Employer Brands and attract top talent.
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Innovative Global Solutions: We apply cutting-edge HR marketing tools, trends and worldwide experience to drive results.
85+
Employer Branding projects for companies
9
Years of professional experience in HR & Employer Branding
9
Employer Branding research projects
45+
Client companies
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BTU
Collaboration with UGEN is comfortable and effective. Their professional approach, attention to detail, and high level of communication ensured the quick and quality organization and execution of the career event 'BTU BioTech Day.' The UGEN team impressed us with their expertise and willingness to support us at every stage of the process.
Additionally, we are participating in the 'Factory Games' project, which has resulted in successful internship cases for young specialists at a production facility in Ladiyzhyn, Vinnytsia Oblast, and colleagues who are now working as agronomists within the company.
Thanks to our joint efforts, we received the 'TOP 10 Employers' award in the 'Best Employer of 2023' ranking.
We are satisfied with the results and recommend UGEN as a reliable partner in attracting young talent.
Iryna Samaichuk, HR director
