10 YEARS
Overcoming
HR Challenges
Together
Bring Your EVP to Life: AI Template for HR & Employer Branding!
Stop spending hours on content that doesn’t truly reflect your company’s values. The UGEN AI Template helps you turn your Employer Value Proposition into meaningful, ready-to-use content for:
- Job postings that resonate with local candidates
- LinkedIn and Instagram updates tailored to market norms
- Career pages and internal communications
- Content planning aligned with regional trends
In our comprehensive approach and HR services for building and developing an employer brand, we invest significant experience, foster innovation by developing new projects, and confidently overcome challenges.
Building of employer brand awareness
Development of EVP and employer brand growth plan
Internships and educational-career projects for students and graduates
Internal employer brand development
Comprehensive and strategic approach
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We conduct HR audits, create EVP brandbook, and develop strategic employer branding plans for internal and external audiences.
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Data-driven approach ensures measurable results and ROI.
Multi-country expertise and young talent insight
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We execute multi-country projects, tailoring strategies to local markets and cultures: Efes (Moldova), CANPACK (Poland & Ukraine), McDonald’s (consultation for project group).
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10 years of experience working with young professionals and student audiences.
Flexibility and adaptability
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We manage HR & EB projects of varying scale, leveraging deep expertise across industries: FMCG, Audit, Retail, Banking, Agro, Farma, Manufacturing, IT.
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We adapt to diverse corporate cultures and business environments.
Digital, AI, and multichannel expertise
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We manage social media pages and run multichannel campaigns to attract and retain talent.
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We leverage AI, technologies, and analytics for measurable results.
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Continuously innovate, applying the latest worldwide trends for effective HR and Employer Branding.
Humanity
Support
Inspiration
Adaptability
Get to Know Us
UGEN is a leading European Employer Branding Agency with headquarters in the Netherlands. We are passionate about helping employers overcome HR challenges, assemble professional teams, and elevate their Employer Brand.
Founded in Ukraine, we have a rich history of 10 years in the industry, specializing in Employer Branding for global and large organizations across the European market: British American Tobacco, Coca-Cola HBC, JTI, Philip Morris, PepsiCo, Deloitte, ProCredit Bank, METRO Cash & Carry, Unilever, MARS, Forvis Mazars, E&Y, UKRSIBBANK, Mondelez, SoftServe, Credit Agricole, Servier, PwC, AB InBev Efes, and more.
What We Offer:
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Custom Strategies: We design Employer Branding strategies tailored to your unique needs.
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Comprehensive solutions: We deliver a full cycle of HR & Employer Branding projects across Europe — from audit and strategy to performance measurement, combining a systematic approach with flexibility.
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Proven Success: We have a strong track record of helping well-known companies improve their Employer Brands and attract top talent.
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Innovative Global Solutions: We apply cutting-edge HR marketing tools, trends and worldwide experience to drive results.
BTU
Collaboration with UGEN is comfortable and effective. Their professional approach, attention to detail, and high level of communication ensured the quick and quality organization and execution of the career event 'BTU BioTech Day.' The UGEN team impressed us with their expertise and willingness to support us at every stage of the process.
Additionally, we are participating in the 'Factory Games' project, which has resulted in successful internship cases for young specialists at a production facility in Ladiyzhyn, Vinnytsia Oblast, and colleagues who are now working as agronomists within the company.
Thanks to our joint efforts, we received the 'TOP 10 Employers' award in the 'Best Employer of 2023' ranking.
We are satisfied with the results and recommend UGEN as a reliable partner in attracting young talent.
Iryna Samaichuk, HR director
95+
Employer Branding projects for companies
10
Years of professional experience in HR & Employer Branding
9
Employer Branding research projects
45+
Client companies
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Employer Brand Ambassador Program Template
This practical guide includes everything you need to launch or improve your Employee Advocacy program:
✔️ Clear step-by-step process — from kick-off to tracking results
✔️ Communication and promotion ideas
✔️ Tips for ambassador selection and training
✔️ Built-in KPI tracking system to measure real impact
✔️ Bonus: real-life cases from Bosch, Mondelez, and SmartRecruiters.
💡 Whether you're just starting or already running a program, this template will help structure your actions and get internal buy-in faster.
