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HR Challenges



Employer brand awareness

Development of EVP and employer brand growth plan

Internships and educational-career projects for youth

Internal employer brand development

Who are we?

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Maryna Dzhulai and Anastasiia Sychova,
founders of UGEN

Get to Know Us

"UGEN is a leading European Employer Branding Agency originally from Ukraine. We are passionate about helping employers overcome HR challenges, assemble professional teams, and elevate their Employer Brand.


With a rich history of 7 years, we specialize in Employer Branding for global and large companies such as British American Tobacco, Coca-Cola HBC, JTI, Philip Morris, PepsiCo, Deloitte, Kernel, LDC, MHP, ProCredit Bank, Strauss Group, METRO Cash & Carry, Unilever, Raiffeisen Bank Aval, Genesis, MARS, Mazars, E&Y, lifecell, UKRSIBBANK, Mondelez, SoftServe, Credit Agricole, Servier, PwC, AB InBev Efes, and more.


Since 2022, we stopped working with companies present in the Russian market or those supporting Russian aggression in Ukraine due to the military aggression by the Russian Federation."



Employer Branding projects for companies

40 000+

Community of Ukrainian young talents


Employer Branding research projects


Client companies


UGEN Cases with Clients

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